Brand identity is a crucial aspect of any business’s success. A well-designed brand identity can help businesses stand out in a crowded market and connect with their target audience.
In this article, we’ll be exploring the latest design innovations in brand identity. We’ve handpicked 7 trending brand identities for 2023 that are setting the marketing world on fire. Let’s take a closer look at each of them.
- WeWork:
WeWork is a co-working space provider that has gained popularity in recent years. Its brand identity features a bold and modern design with a unique color palette of greens, blues, and grays. The typography is clean and modern, which aligns with the company’s mission to provide flexible and modern workspaces.
- Peloton:
Peloton is a fitness equipment and content provider that has revolutionized the fitness industry. Its brand identity is simple yet impactful, featuring a striking logo of a stylized letter “P” with a gradient color scheme. The typography is modern and sleek, which represents the company’s innovative and forward-thinking approach to fitness.
- Impossible Foods:
Impossible Foods is a company that produces plant-based meat alternatives. Its brand identity features a playful and colorful design with a bold red and white color scheme. The typography is modern and clean, which aligns with the company’s mission to create sustainable and delicious food alternatives.
- Birchbox:
Birchbox is a beauty and personal care subscription service that has taken the industry by storm. Its brand identity features a simple and elegant design with a pastel pink and white color scheme. The typography is clean and modern, which represents the company’s commitment to providing high-quality and personalized beauty products.
- Glossier:
Glossier is a beauty and skincare brand that has gained a cult following in recent years. Its brand identity features a playful and colorful design with a unique pink and brown color palette. The typography is simple yet bold, which represents the company’s mission to create beauty products that celebrate individuality.
- Rothy’s:
Rothy’s is a sustainable fashion brand that produces shoes and bags made from recycled materials. Its brand identity features a clean and modern design with a green and white color scheme. The typography is sleek and elegant, which aligns with the company’s commitment to creating sustainable and fashionable products.
- Fabletics:
Fabletics is a women’s activewear brand co-founded by Kate Hudson. Its brand identity features a bold and modern design with a black and white color scheme. The typography is simple yet striking, which aligns with the company’s mission to provide fashionable and affordable activewear for women.
These 7 trending brand identities for 2023 are just a few examples of how companies are shaping the future of branding.
Key Takeaways:
What are the trending brand identities for 2023?
Trending brand identities for 2023 include minimalist design, bold typography, hand-drawn illustrations, adaptable logos, nature-inspired themes, geometric patterns, and monochromatic color schemes. These design innovations create memorable visual identities and help brands stand out in an increasingly competitive marketplace.
Why are these design innovations important for brand identities?
Design innovations are crucial for brand identities as they create a unique and memorable visual presence that resonates with the target audience. These trends help brands convey their message, values, and personality effectively while staying relevant and appealing in the ever-evolving market landscape.
